Visual Identity Design
Encore!, a fundraising gala for music education, needed an updated visual identity that aligned more closely with its parent brand’s existing standards. The refreshed identity includes a new logo, along with vibrant gradients and illustrations to reflect the event’s scenic, beachfront venue.
Company: KeyNote (San Diego Youth Symphony)
Deliverables: Logo Design, Stationery, Brochures, Signage
For over fifteen years, KeyNote has hosted Encore!, a celebration of live performances where community members raise funds for youth-centered music programs. Despite years of successful fundraising however, Encore!’s brand identity failed to connect with KeyNote’s current standards.
Seeking to align the event more closely within the KeyNote family, I partnered with the Encore! team to design new brand assets, taking inspiration from the event’s scenic beachside venue.
Before initiating the design process, I outlined KeyNote’s primary visual elements, which consist of its wordmark logo, music note mark, and 3 typefaces (Gotham, Proxima Nova and Barlow Condensed).
To reflect the beachside scenery of Encore’s new venue, I referenced relevant photography and illustration.
Synthesizing elements from my initial research, I iterated upon various logo concepts before settling on a final design that resembled the iconic sunset Encore! attendees would view at the event.
Encore!'s new visual identity not only reflected its parent brand elements and scenic venue but also contributed to a 10% increase in music scholarship funds raised from its previous year.
Working on this project was a challenging but rewarding process of balancing multiple stakeholder needs. Frequent communication, iteration, and task prioritization were essential in completing this project within the deadlines our team established.
