To outline goals for redesigning the SDYS website, I initiated research by interviewing 6 key stakeholders across departments to understand what goals they had for website functionality and content. I then conducted a series of 5 usability tests to discover key pain points with using the website.

Lastly, I performed a competitive analysis of websites from similar music education groups to learn what design patterns may be effective.

Combining all of my research findings, I determined that the key areas I would prioritize would be the header navigation, homepage, and individual program pages.

Prioritizing program registration and event participation, I revised the Home page architecture to feature a brief introduction to KeyNote and then provide a springboard to learn about its programs. The individual program pages each follow a similar pattern of introducing the program and staff, establishing credibility through testimonials, and then a call to action to register or participate.

Next, I rapidly iterated through a multitude of mid to high fidelity wireframes to illustrate potential layouts for the content outlined in the Information Architecture diagram. I paid close attention to making text concise and implementing space for multiple images to convey information as efficiently as possible.

Working on this project was an exciting challenge in user experience design. Through diligent user research, I feel that I successfully identified major pain point and found effective design solutions to manage them.